December 24, 2020
If you’re here, you’ve probably discovered how valuable TikTok can be as a resource for marketing towards younger audiences. Using TikTok for business is a great way to engage with a vast number of consumers and create viral content.
Here, we’ll break down 4 easy ways to make the most of your TikTok platform, including some ways you may not have thought of. If you use these tips, you’ll have a much greater chance of success in the app.
One of the most obvious ways to market your product or brand on TikTok is to create your own public account and video content. However, TikTok users are uniquely more drawn towards authentic content that doesn’t feel curated or highly polished.
Don’t forget to pay attention to what’s trending! TikTok is all about light-hearted, humorous, and entertaining videos so don’t be afraid to have some fun with this. You can also check out SocialBoosting to find easy ways to get more followers on your account.
Sponsored hashtag challenges are a really big deal on TikTok. Your business can pay directly to have a sponsored hashtag challenge that’s displayed across the Discover page.
All users are invited to participate in the challenge, sending content related to your brand throughout the app. Once you search the hashtag after it has been shared, you’ll see how many views the hashtag has gained and the content users have created with it.
Another fun way to get your brand into the hands of content-creators with minimal effort is by creating a branded lens. TikTok includes virtual filters that creators can use when they film a video.
By designing a filter somehow related to your business, users will be able to select it and it’s live in-app for 10 days. The lenses come in 2D and 3D options and are automatically included in the top 10 trending list.
Similar to other social media platforms, TikTok has access to influencer marketing of varying degrees. For a certain amount of pay, influencers can talk about your product or brand or even link your brand in the description of their video.
However, influencers also have varying numbers of followers. You can probably expect to pay more for influencers that have a greater number of followers, but this is a very successful way to reach more consumers and gain more customers.
One of the reasons why using TikTok for business is such a great idea is because it doesn’t always have to feel like work. TikTok marketing encourages you to be creative and authentic to yourself so you can really just have fun with it.
Hopefully, these tips are helpful to you and your business in your future marketing endeavors. Feel free to use some of these tips or all of them depending on what avenues are available to you.
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