December 30, 2020

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5 SEO Principles Every Digital Marketer Needs to Know

Is your website working as hard as it can to grow your business? If you’re unsure, it’s likely your website has room to grow.

A business website is more than simply a place for visitors to learn about your business. It’s a place to promote your business, share what sets you apart from the competition, and where you can convert visitors into loyal customers.

By following basic SEO principles, you’ll learn how to make the most of your website.

SEO or search engine optimization is a way of improving the quality and quantity of content on your website. The goal is to use that content to improve search result rankings and increase traffic to your site.

Interested in learning how? Check out these 5 SEO principles every digital marketer needs to know!

1. Focus on User Experience (UX)

The more positive of an experience you can offer your site visitors, the better. User Experience (UX) is playing a major role in today’s SEO practices. Your website should be as easy and intuitive to navigate as possible.

Boost your site’s UX by improving page loading speed and simplifying navigation. Incorporating visuals, such as images, videos, and icons will make your site more engaging for the viewer. They also help make skimming your webpages faster and easier.

2. Pay Attention to Title Tags

Title tags are one of the first things a potential site visitor will see before visiting your site. To make these effective, you should include your target keyword at the beginning of the title.

By using this SEO strategy, viewers will see your website offers the information they’re searching for. Paying closer attention to your title tags will also attract more relevant leads to your webpage.

3. Research Keywords

Keyword research is one of the most basic SEO fundamentals. A keyword (or keywords) are the words potential site visitors type into a search engine’s search bar.

Improve your keyword research by using keyword research tools, an experienced SEO company, and long-tail keywords. From there, you’ll need to naturally integrate keywords to make your site searchable.

4. Only Share High-Quality Content

Regardless of the great SEO practices you follow, you won’t gain visitors and conversions without a high-quality content plan. The content and blog posts you share should help solve users’ problems and explain niche topics.

There are several ways to ensure you’re sharing high-quality content. Write longer blog posts that share relevant information about a topic from multiple angles. Consider using multimedia content such as video to demonstrate product reviews or how-to videos.

5. Improve Your Meta Descriptions

Under the title tag lies a brief description of what the webpage is about. This short description is a meta description and is usually one of the first things a visitor sees about your site.

Add keywords naturally to your meta descriptions as search engines highlight these words to encourage people to follow the link to your site.

Follow These SEO Practices Today

If you want to increase traffic to your website, you need to start following these 5 SEO practices today. By incorporating them into your next SEO campaign, you’ll enjoy more traffic, greater conversions, and a better ROI.

Check out our latest business articles to learn more great ways to boost your business!